Discover Salem, Massachusetts—your way. With this self-guided tour app your phone becomes a personal tour guide to one of America’s most bewitching cities. Explore at your own pace with GPS navigation, immersive storytelling, and rich audio, all crafted by a family who has been sharing Salem’s stories for over 25 years.
With our self‑guided tour app, Salem comes alive right from your phone. Follow the route or roam freely, pause when something catches your eye, wander down a cobblestone side street, or replay your favorite stories whenever you like. Along the way, you’ll hear Salem’s most fascinating tales, from the infamous witch trials and seafaring legends to the world of Nathaniel Hawthorne and filming locations from the 1993 Hocus Pocus movie.
Tour without schedules or the big groups —just you, Salem’s charm, and our stories in your ears. Choose from three Salem On Your Own tours and start exploring today.
Press Play to a Preview a Tour Stop
Susan, Rich, & Michael
Your Personal Salem on Your Own Guides
Tour 1: The Historical
Grand Tour
Enjoy a tour crafted especially for the history lover featuring stories of Salem's witch trials, maritime era, Nathaniel Hawthorne, and much more.
-
36 Stops
-
Includes Audio & Photos
-
$19.99
Coming Soon!
Tour 2: Salem's Chills
and Haunts
Experience the darker stories at the heart of Salem. Uncover true crimes, stories of restless spirits, and mysterious legends behind the city's striking downtown landmarks.
-
13 Stops
-
Includes Audio & Photos
-
$16.99
Coming soon!
Tour 3: Hocus Pocus
Movie Locations
Visit filming locations from the 1993 Hocus Pocus movie and relive scenes from this beloved Halloween classic as you explore enchanting streets, historic sites, and cinematic backdrops.
-
8 Salem Locations
-
3 Marblehead Locations
-
Tour in English or Español 🌐
-
$9.99
Coming soon!
WHAT PEOPLE ARE SAYING
"Salem on Your Own is the best app!"
Bidisha
"The app's self-guided walking tours give you the freedom to discover Salem's historical charm and hidden secrets on your schedule and at your pace!"
Ayaan
"The best app on App Store, I like Salem on Your Own."