Discover Salem, Massachusetts—your way. With this self-guided tour app your phone becomes a personal tour guide to one of America’s most bewitching cities. Explore at your own pace with GPS navigation, immersive storytelling, and rich audio, all crafted by a family who has been sharing Salem’s stories for over 25 years.
With our self‑guided tour app, Salem comes alive right from your phone. Follow the route or roam freely, pause when something catches your eye, wander down a cobblestone side street, or replay your favorite stories whenever you like. Along the way, you’ll hear Salem’s most fascinating tales, from the infamous witch trials and seafaring legends to the world of Nathaniel Hawthorne and filming locations from the 1993 Hocus Pocus movie.
Tour without schedules or the big groups —just you, Salem’s charm, and our stories in your ears. Choose from three Salem On Your Own tours and start exploring today.
Susan, Rich, & Michael
Your Personal Salem on Your Own Guides
Download the App for our Free Preview Tour in English or Español 🌐
It includes our free Visitor Info Guide with tips on how to make the most of your visit year-round and in October.
The Historical
Grand Tour
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The 1692 Memorial
Primary Source Documents
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Enjoy our original tour crafted especially for the history lover. Updated for 2026, it features stories of Salem's witch trials, maritime era, Nathaniel Hawthorne, and much more.
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36 Stops
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Includes Over 75 Visuals
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Professional Audio Narration
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Tour in English or Español 🌐
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$19.99 for unlimited access
Download app, then pick this tour as an
in app purchase to start touring
Salem's Chills
and Haunts
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The Pressing of Giles Corey
Salem's Sea Serpent
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Experience the darker stories at the heart of Salem. Uncover the city's most famous murder, stories of restless spirits, the tale of a local pirate, and mysteries behind the Salem's downtown landmarks.
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18 Stops
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Includes Over 45 Visuals
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Professional Audio Narration
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Tour in English or Español 🌐
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$16.99 for unlimited access
Download app, then pick this tour as an
in app purchase to start touring
Hocus Pocus
Movie Locations
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The School
Max's Bike Ride
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Visit filming locations from the 1993 Hocus Pocus movie and relive scenes from this beloved Halloween classic as you explore historic sites and movie backdrops.
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8 Salem Stops
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3 Marblehead Stops
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Tour in English or Español 🌐
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$9.99 for unlimited access
Download app, then pick this tour as an
in app purchase to start touring
Planning a Group Visit to Salem?
Try our Group Tours
Planning a wedding, conference, reunion, corporate event, field trip, or group getaway in Salem with 10 or more people? Give your guests the freedom to explore the city at their own pace for the full duration of group's stay in Salem with our group tour option. We’ll provide custom access codes for everyone in your group — and you’ll only pay for the tours that are used. No wasted passes, no strict schedules, just simple flexibility. We'll provide digital or print instructions for your guests to easily unlock our tours.
Teachers ask about our classroom companions --they're the perfect compliment for our tours to engage students in critical thinking about Salem’s complex legacy while keeping your field trip fun and interactive.
Email us today at salemonyourown@gmail.com to plan your group's visit.
WHAT PEOPLE ARE SAYING
"Salem on Your Own is the best app!"
Bidisha
"The app's self-guided walking tours give you the freedom to discover Salem's historical charm and hidden secrets on your schedule and at your pace!"
Ayaan
"The best app on App Store, I like Salem on Your Own."